curated by ATELIER

 Lectures and Workshops

Art Direction in Fashion Photography

for Photographers, Stylists, Fashion Art Directors

Portfolio Lecture and Workshop
for Photographers, Stylists, Fashion Art Directors

Creative Retreat
for Lifestyle and Hospitality Management

Creative Storytelling
Harmony and Strategy in Visual Communication
for Art Directors, Marketing Directors
and Brand Managers

Image Creative Direction
Brand Image Strategy, Creative Management,
Core / Seasonal Communication
for Brand and Marketing Management
Available from December 2022

Future Hospitality
Fashion, Hospitality, and Cinema
Brand Character and Lifestyle Design
Available from November 2022

Lifestyle Trend Presentations 

Available from November 2022

Fashion meets Hospitality with a pinch of Cinema

curated by ATELIER is a creative and educational studio, specialized in creating and curating brand narratives, creative strategies, visual concepts, lectures and workshops for small and large businesses.

curated by ATELIER was born in 2010, in a small room in Montmartre, Paris, where founder and creative director Angie Palmai has traveled for many years. Today, the studio is based in Budapest and collaborates internationally on treasured projects with honest companies and conscious brands on strengthening brand image, art directing creative strategies, and creating, curating visual appearance.

Offering Creative Consultancy, Lectures and Workshops, Trend Presentations, Image Creative Direction, Ad campaign and Content Art Direction, Social Media Strategy, Photography, Styling, Set Design, Interior and Event Design for Fashion, Lifestyle, and Hospitality businesses.


Krea School of Contemporary Art and Design, Budapest Metropolitan University, Prime Studio, Black Lake Water, Artizán Bakery & Cafe, Fagel Porridge Bar, Róna, Voy, Illustri Studio, Radnóti Theater, Close, Dry-by London, Art locator Magazine, Nubu, MONO art & design store, Cinque Amici, Aeron, Elysian, Viktoria Varga, Mei Kawa, Nini Molnár, Balázs Bercsényi, Revo Eyewear, Arioso, Vision Express, Battila, Digic Pictures, AXN television, Hannabi, Basic Collection, The Portrait of Luxury, Code Showroom, Hungarian Consulate New York, Hotel Dorottya, Hungarian Cultural Institute, Mary PopKids/Revolution
Personal Clients on Holiday Documentary, Artists' Stories, and Documentary Storytelling (Italy, France, Hungary, Spain, Morocco, Jordan, Croatia)

Kepp Showroom 5 years of Artistic and Creative collaboration with designers Anett Hajdú, Teréz Havancsák, Adél Kovács, Szandra Kakuk Hofstädter, and photographer Peter Hencz, Projects with Nanushka and The Room Magazine
Photographer Peter Bertalan Portrait Projects and 6 years of collaboration with Close hair salon - all ad campaign
Glass Project and Contemporary Dance Project with model Vanessa Axente and photographer Zoltán Tombor
Petit Budapest Project and Artistic Collaborations with photographer Krisztián Éder
Travel Journal Project collaboration with creative writer Nora Moltke, on storytelling in Italy, France, Morocco, Spain and Denmark
Argentine Tango Project with dancers Andrea Serban and Endre Szeghalmi
Collaboration with actor Bálint Adorjáni on Portrait Project
Ongoing Personal Lifestyle Projects - Orquesta Desiderata, UnSeen Memos, The Journey Matters

Angie Pálmai is a creative director and brand consultant with a degree in art direction and fashion styling with experience in guiding and elaborating image and visual communication of fashion- and lifestyle brands. In the past 15 years, she held lectures and courses for several educational institutions on branding, creative management, artistic direction, visual communication, trend forecasting, and concept store strategies. She strives to create value, inspire clients, collaborators, and students, and drive to flourish in everything she embraces from lectures to artistic design, and image creation to creative events. She is a passionate photographer, tango dancer, and hospitality lover, who lives in Budapest and travels worldwide.

Selected Workshops and Lecturing:
Krea School of Contemporary Art and Design (2006-Present)
Creative and Art Direction for Fashion Brands
Creative and Art Direction for Concept Stores

Fashion Branding, Magazine Branding, Personal Branding

History of Fashion Photography,
Contemporary Fashion Photography

Trend Analysis, Trend Forecasting

Budapest Metropolitan University (2015-2021)
Trend Analysis, Trend Forecasting

Prime Studio (2022)
Art Direction and Storytelling in Fashion Photography, Photography Portfolio

Group Exhibition Design Week Hungary (2012)
Solo Exhibition Hungarian Cultural Institute Sofia (2020)
PhotoSynthesis Concept Space Storytelling Lecture and Workshop (2020)

Current Research:
Fashion and Hospitality - Brand Authenticity
Artistic and Cultural Connections
The Art of Living as the Art of Seeing
How to experience life together

Hype&Hyper - Creative Studios - curated by ATELIER
Marie Claire - The Journey Matters
Hype&Hyper - curated by ATELIER and The Journey Matters
Fashion Inside - The Journey Matters: Angie Palmai and her tango with light

The Journey Matters
Holiday Stories, Artists’ Stories, Documentary Storytelling

The Journey Matters started as a personal photography project by Angie, a collection of visual essays on discovered moments, stories, and places. It later evolved into various collaborations with cafes, hotels, lifestyle/fashion brands, and personal clients on Holiday Documentaries, Artists' Stories, and Documentary Storytelling. (Italy, France, Hungary, Spain, Morocco, Jordan, Croatia)

The Journey Matters celebrates the joy of connections, and it shares a love for rare and unexpected moments with personal discovery. The images are unstaged and focused on personality, character, and the beauty of the moment - often have a behind the scene movie atmosphere and bring an air of nostalgia and timeless storytelling.

Her new program Creative Retreat for Lifestyle and Hospitality Management offers photography, styling, and art direction services, besides creative consulting and workshops.
More on Creative Retreat - Authentic Visuals

For inquiry please contact Angie Pálmai


curated by ATELIER 2022