Artizán Family ( 2021-2026 )

Long-term strategic and creative work has shaped the identity of Artizán Family's evolving collection of culinary spaces.
Creative Direction and Visual Development
Developing and harmonising the brand overall image
Brand Concept in Strategy, Design Direction and Visual Communication




















Culinary spaces
Mamie - 2 spaces - Fine Pastries, Cafe  and Deli (2025)
Minus11 - 2 spaces - Ice Cream Bars - Collaboration  (2025)
Pan’ni  - Bread Restaurant and Cafe (2023) 
Artizán - 2 spaces - Cafe/Bakery/Deli  (2021, 2022)
Fagel by Artizán - Porridge Bar (2020)
Creative Direction
Brand Identity - creative strategies and visual concept
Guest experience, Look and Feel - Value visualisation
Creative Direction for Interior Design and Styling
Hospitality trends connections, core and seasonal inspirations

Creative Management
Consultation on products, menus, collaborations and events ( farms, producers, potters, florists )
Creative Direction for marketing and communication strategy, web design, graphic design, and social media
Photography and Styling for each brand in collaboration with chefs and marketing team













Pan’ni by Artizán ( 2023 - 2026 )
New Member of Artizán Family
Bread Restaurant and Cafe





Creative Direction for Brand Extension
Concept Design in Strategy, Interior Design and Visual Communication

Pan’ni Brand Concept
Breakfast, Lunch and Aperitivo Segments
Brand Positioning, Brand Character and Naming
Various Brand Studies - Signature Food and Drinks
Brand Concept - Mediterranean culture + Scandinavian simplicity
Cultural Influences in Brand Concept and Interior Design
Long therm Trend Studies in hospitality - Masserias and farm living

Creative Direction
 Concept Design - Mediterranean cafe/bars + Scandinavian minimalismInterior Design and Styling
Space Planning - working together with architect
Design of signage and window decorations
Visual Identity - working together with graphic designer
Communication Strategy

Visual Direction, Art Direction
Art Direction for Visual Identity and Communication
Website design direction - strategy and visuals
Social media direction for communication in photography and styling
Art direction, styling and photography for monthly photoshoots








All images by Angie Palmai


curated by ATELIER, 2026