Artizán Family

Directing and Harmonizing the Brand overall Image
Brand Concept in Strategy, Design and Communication
Seven years of collaboration - Shaping the identity of the brands of Artizán Family, an evolving collection of culinary spaces





Culinary spaces
2 space for Mamie - Fine Pastries, Cafe  and Deli
2 Ice Cream Bar - Minus11
1 Artizán Bakery - Factory
2 Cafe/Bakery/Deli ( Budapest, Hold u, Bécsi út )
1 Porridge Bar - Fagel by Artizán
1 Restaurant/Cafe/Deli - Pan’ni - Bread Restaurant and Cafe
Creative Direction
Brand strategy, visual concept, philosophy
Look and Feel - Value visualisation, Guest experience
Creative Direction to Interior Design and decoration
Lifestyle trends, core and seasonal inspirations

Creative Management
Consultation on products, menu, collaborations and events ( farms, producers, ceramists, florists )
Creative Direction to marketing and communication strategy, web design, graphic design, and social media
Photography and Styling for each brand in collaboration with chefs and marketing team



Pan’ni by Artizán 2023-2024
Bread Restaurant and Cafe



Brand Concept in Strategy, Design and Communication
New Member of Artizán Family - Creative Direction for strategical renewal



Pan’ni Brand Concept
Breakfast, Lunch and Aperitivo Segments
Brand Positioning, Brand Character and Naming
Various Brand Studies - Signature Food and Drinks
Long therm Trend Studies in hospitality - Masserias and farm living
Brand Concept - Mediterranean culture + Scandinavian simplicity - Cultural Influences in Brand Concept and Interior Design
Creative Direction
Creative Direction for harmonizing inspirations - effortless Mediterranean cafe/bars and Scandinavian minimalism

Interior Design Overview
Concept for interior details - colours, materials, furnitures and lightings
Space Planning - Working together with architect
Signage and window decoration design

Visual Communication Briefs - Concept for Visual Identity, Menu Design and events - working together with Graphic Designer
Website design brief - strategy and visual appearance
Social Media Brief for monthly communication in Photography and Styling

Art Direction, Styling and Photography for monthly photoshooting




curated by ATELIER, 2024