Artizán Family

Long-term strategic and creative work has shaped the identity of Artizán Family's evolving collection of culinary spaces.
Creative Direction and Visual Development
Developing and harmonising the brand overall  image
Brand Concept in Strategy, Design Direction and Visual Communication


















Culinary spaces
2 spaces for Mamie - Fine Pastries, Cafe  and Deli (2025)
2 Ice Cream Bars - Collaboration with Minus11  (2025)
1 Restaurant/Cafe/Deli - Pan’ni - Bread Restaurant and Cafe (2023) 
1 Porridge Bar - Fagel by Artizán (2020)
2 Cafe/Bakery/Deli ( Budapest, Hold u, Bécsi út ) (2021, 2022)
Creative Direction
Brand strategy and visual concept
Guest experience, Look and Feel - Value visualisation
Creative Direction for Interior Design and Styling
Hospitality trends connections, core and seasonal inspirations

Creative Management
Consultation on products, menus, collaborations and events ( farms, producers, potters, florists )
Creative Direction for marketing and communication strategy, web design, graphic design, and social media
Photography and Styling for each brand in collaboration with chefs and marketing team












Pan’ni by Artizán (2023)
New Member of Artizán Family
Bread Restaurant and Cafe












Creative Direction for Brand Extension
Brand Concept in Strategy, Interior Design and Visual Communication



Pan’ni Brand Concept
Breakfast, Lunch and Aperitivo Segments
Brand Positioning, Brand Character and Naming
Various Brand Studies - Signature Food and Drinks
Brand Concept - Mediterranean culture + Scandinavian simplicity
Cultural Influences in Brand Concept and Interior Design
Long therm Trend Studies in hospitality - Masserias and farm living

Creative Direction
Harmonizing inspiration - Mediterranean cafe/bars with Scandinavian minimalism

Interior Design Overview
Concept for interior details - colours, materials, furnitures and lighting
Space Planning - working together with architect
Design of signage and window decorations

Visual Communication Briefs - Concept for visual identity, menu design and events - working together with a graphic designer
Website design brief - strategy and visual appearance
Social media brief for communication in photography and styling
Art direction, styling and photography for monthly photoshoots.










All images by Angie Palmai


curated by ATELIER, 2026