Artizán Family 2017-
Seven years of collaboration - Shaping the identity of the Artizán Family, an evolving collection of culinary spaces 





Directing and Harmonizing the Brand overall Image
working closely with Owners and the Management Team

Culinary spaces
1 Artizán Bakery - Factory
2 Cafe/Bakery/Deli ( Budapest, Hold u, Bécsi út )
1 Porridge Bar - Fagel by Artizán
1 Restaurant/Cafe/Deli - Pan’ni - Bread Restaurant and Cafe
Creative Direction
Brand strategy and concept and vision, philosophy
Lifestyle trends, core and seasonal inspirations
Look and Feel - Value visualisation
Creative Direction to interior design and decoration

Consultation on products,  menu and collaborations ( farms, producers, ceramists, florists )
Creative Direction to marketing and communication strategy, web design, graphic design, and social media concept
Photography and Styling for each brand in collaboration with chefs

Book Project Art Direction, Photography, Styling


Pan’ni by Artizán 2023-2024
Bread Restaurant and Cafe



Brand Concept in Strategy, Design and Communication
New Member of Artizán Family - Creative Direction for strategical renewal

Pan’ni Brand Concept
Breakfast, Lunch and Aperitivo Segments
Brand Positioning, Brand Character and Naming
Various Brand Studies - Signature Food and Drinks
Long therm Trend Studies in hospitality - Masserias and farm living
Brand Concept - Mediterranean culture + Scandinavian simplicity - Cultural Influences in Brand Concept and Interior Design
Creative Direction
Creative Direction for harmonizing inspirations - effortless Mediterranean cafe/bars and Scandinavian minimalism

Interior Design Overview
Concept for interior details - colours, materials, furnitures and lightings
Space Planning - Working together with architect
Signage and window decoration design

Visual Communication Briefs - Concept for Visual Identity, Menu Design and events - working together with Graphic Designer
Website design brief - strategy and visual appearance
Social Media Brief for monthly communication in Photography and Styling

Art Direction, Styling and Photography for monthly photoshooting





curated by ATELIER, 2024