Artizán Family

Directing and harmonising the overall brand image
Brand Concept in Strategy, Design and Communication
Seven years of collaboration - shaping the identity of Artizán Family's evolving collection of culinary spaces.






Culinary spaces
2 spaces for Mamie - Fine Pastries, Cafe  and Deli
2 Ice Cream Bars - Collaboration with Minus11
1 Artizán Bakery - Factory
2 Cafe/Bakery/Deli ( Budapest, Hold u, Bécsi út )
1 Porridge Bar - Fagel by Artizán
1 Restaurant/Cafe/Deli - Pan’ni - Bread Restaurant and Cafe
Creative Direction
Brand strategy and visual concept
Guest experience, Look and Feel - Value visualisation
Creative Direction of Interior Design and Styling
Hospitality lifestyle trends, core and seasonal inspirations

Creative Management
Consultation on products, menus, collaborations and events ( farms, producers, potters, florists )
Creative Direction of marketing and communication strategy, web design, graphic design, and social media
Photography and Styling for each brand in collaboration with chefs and marketing team



Pan’ni by Artizán 2023-2024
Bread Restaurant and Cafe



Brand Concept in Strategy, Design and Communication
New Member of Artizán Family - Creative Direction for strategical renewal



Pan’ni Brand Concept
Breakfast, Lunch and Aperitivo Segments
Brand Positioning, Brand Character and Naming
Various Brand Studies - Signature Food and Drinks
Brand Concept - Mediterranean culture + Scandinavian simplicity - Cultural Influences in Brand Concept and Interior Design
Long therm Trend Studies in hospitality - Masserias and farm living

Creative Direction
Creative Direction for harmonizing inspirations
Mediterranean cafe/bars and Scandinavian minimalism

Interior Design Overview
Concept for interior details - colours, materials, furnitures and lighting
Space Planning - working together with architect
Design of signage and window decorations

Visual Communication Briefs - Concept for visual identity, menu design and events - working together with a graphic designer
Website design brief - strategy and visual appearance
Social media brief for monthly communication in photography and styling
Art direction, styling and photography for monthly photoshoots.




curated by ATELIER, 2024