curated by ATELIER
curated by ATELIER was born in 2010, in a small room in Montmartre, Paris, where founder and creative director Angie Pálmai had been travelling for many years. Today, the studio is based in Budapest and works internationally on treasured projects with honest companies and soulful brands - strengthening brand image, directing creative strategies, and creating and curating visual expressions.

The studio works across brand experience, atmosphere and visual communication through consultancy, project-based commissions and long-term engagements. Rooted in attention and sensitivity, the work focuses on how a place feels, how care and connection are expressed, and how a brand’s identity can unfold with clarity, warmth and authenticity.

As a creative and educational studio, mentoring also forms an important part of the practice - supporting both business development and artistic journeys through consultations, lectures and workshops.
Manifesto

Quality of life:
Chapters of the Same Journey
Over time, all areas of our work have evolved through different forms, yet they continue to be connected by the same curiosity: to explore how we connect with ourselves, with others and with the world around us, and how these connections are expressed through creativity and experiences in everyday life.

Whether through creative direction, visual storytelling, education, experience design or hospitality projects - each area represents a different form of expression, yet all are rooted in the belief that meaningful experiences are shaped through authenticity and human connection.

Rather than separate disciplines, they can be seen as different chapters of the same journey - exploring what we value, the environments we create, the relationships we nurture, the quality of life we support, and ultimately, how we choose to live.

We continue to celebrate the joy of living, inspired by nature, art and culture, while exploring how we find meaning and cultivate genuine connections.





The Studio.
Clients
Comissioned work



Hospitality
Arizán Family ︎︎︎
 Artizán Bakery & Cafe
Pan’ni by Artizán Budapest - Bread Bar
Mamie - Fine Pastries, Cafe
Minus 11 - Ice Cream Bar
Fagel Porridge Bar
.
Code Group /Code Showroom / Interior Design ︎︎︎
Bar Association, Budapest
Hungarian Consulate New York
Anna Grand Hotel
Hotel Dorottya
Maison Hotel

Lifestyle
 Black Lake Water / Spring Water, Montenegro
Basic Collection / Interior Design
Estime Beauty Care / Salon
Close Hair Salon / Hair
Dry-by London / Hair
Fantasia Arts Dubai / Events
Arioso / Flowers and Decoration
Revo Eyewear
Battila Eyewear
Vision Express / Eyewear
Hannabi / Furniture
Róna / Handmade Lifestyle Collection
Voy / Ceramics

Art
Artist Kata Toth
Illustri Studio and Gallery
Radnóti Theater
Art locator Magazine
Hungarian Cultural Institute, Sofia

Education
Moholy-Nagy University of Art and Design
Budapest Metropolitan University
Krea School of Contemporary Art and Design
Prime Studio / Photography

Fashion
Cinque Amici
Aeron
Nubu
Mei Kawa
Elysian
Viktoria Varga
Nini Molnár
Balázs Bercsényi
MONO art & design store
The Room Magazine 

Media
Digic Pictures
AXN television

Music
Mary PopKids - Revolution ︎︎︎





Projects
Personal Projects and Collaborations

Hospitality Projects and Creative Collaborations
with Hotels, Lifestyle Brands and with Lovely People

in Italy, France, Hungary, Morocco, Jordan, Spain and in LA



Creative Retreats, Artist Residencies
With Designers and Artists:
Anett Hajdú, Teréz Havancsák, Adél Kovács

Los Angeles, 2025
Lake Balaton, 2023, 2024, 2025, 2026






Atlas Collection and Exhibition
Artistic Project in collaboration with Anett Hajdú, 2023
Atlas collection for everyday journey - Leather and Canvas collection
Visit the Project ︎︎︎




Artistic and Creative collaborations ( Archives )
.Kepp Showroom 5 years of collaborations with designers Anett Hajdú, Teréz Havancsák, Adél Kovács, Szandra Kakuk Hofstädter, and photograper Peter Hencz
.Photographer Peter Bertalan Portrait Projects and 6 years of collaboration with Close hair salon, and all ad campaign 
.Glass Project and Contemporary Dance Project with model Vanessa Axente and photographer Zoltán Tombor
.Petit Budapest Project and Artistic collaborations with photographer Krisztián Éder
.Argentine Tango Project with dancers Andrea Serban and Endre Szeghalmi
.Portrait Project with actor Bálint Adorjáni


The Founder.
Angie Pálmai is a Creative Director and Brand Consultant with a degree in Art Direction and Brand Management, experience in guiding and elaborating image and visual communication of fashion, lifestyle and hospitality brands.
In the past 15 years, she held lectures and courses for several educational institutions on branding, creative management, art direction, visual communication and storytelling, trend forecasting, magazine- and concept store strategies.

She strives to create value, inspire clients, collaborators, and students, and drive to flourish in everything she embraces from lecturing to design, from photography to creative direction. She is a passionate photographer, stylist, traveller, and hospitality lover, who lives in Budapest and travels worldwide.



Current Research:
Future Hospitality - Creative Direction in Hospitality
Fashion meets Hospitality in Collaborations and Events
Brand Authenticity, Brand Character, Cinematic Vision
The Art of Living and The Art of Seeing, Curated Lifestyle
How to experience life together, Artistic and Cultural Collaborations

Exhibitions:
- Atlas Collection ( 2023 ) Illustri Studio and Gallery
Shared Exhibition and Collection Presentation with Anett Hajdú

- Hungarian Cultural Institute Sofia (2020)
Solo Exhibition, Lecture on visual storytelling, Artist talk

- Design Week Hungary (2012)
Group Exhibition


Press:
Hype&Hyper - Creative Studios - curated by ATELIER
Marie Claire - The Journey Matters

︎︎︎Hype&Hyper - curated by ATELIER and The Journey Matters
Fashion Inside
The Journey Matters: Angie Palmai and her tango with light



Selected Lectures and Workshops

Moholy-Nagy University of Art and Design (2025)
.Visual Communication in Fashion for Illustration Workshop

Prime Studio (2023, 2024)
.The Soul of Imagery / Workshop for Visualisation
.Photography Workshop Series

Prime Studio (2022)
.Art Direction and Storytelling in Fashion Photography
.Photography Portfolio
.The Art of Seeing

.PhotoSynthesis Concept Space, Sofia (2020)
Storytelling Lecture and Workshop

Budapest Metropolitan University (2015-2021)
.Lifestyle Trend Analysis
.Trend Presentations for Fashion and Luxury Management

Krea School of Contemporary Art and Design (2007-2023)
.Creative and Art Direction for Fashion Brands
.Creative and Art Direction for Concept Stores
.Fashion Branding, Magazine Branding, Personal Branding
.History of Fashion Photography, Contemporary Fashion Photography
.Fashion Trend Analysis
.Trend Presentations

︎︎︎ Current Lectures and Workshops






curated by ATELIER, 2026