The Studio
Creative Direction
Education
The Journey Matters
Image Gallery
Library
Collaborations
Events
Holistic approach to Creative Direction
The studio's holistic approach encompasses brand image strategy, design vision, visual direction, core and seasonal communication, service and product curation, artistic collaborations: - from thoughtful refinement to a complete reimagination across conceptual and physical disciplines.
Overall Vision
Harmonising and directing creative strategies, interior design, visual communication, product selections and services.
Values and Aesthetic
Curating harmony in all visual aspects of the brand, aligning them with company values, connections, and stories.
Guest Experience
Creative direction also involves curating an authentic guest experience, particularly in relation to well-being, lifestyle aesthetics, and inspiring programmes.
Creative Management
Consulting on core and seasonal communication, projects and collaborations, as well as curating inspiration and trend connections for new services, events and product selections.
Direction for editorial communication strategy based on seasonal concepts and events.
Storytelling
Creative Direction for soulful visual communication based on guest experiences, brand uniqueness and connections.
Visual direction, social media strategy, art direction for content and ad campaigns, and editing posts and layout plans.
Selected Work in Creative Direction
Our working method
At curated by ATELIER, creative direction begins with observation and reflection - research and design translated into narrative and atmosphere, blending inspiration with creation to shape visual and conceptual harmony.
Our work is to refine, visualise, and illuminate a brand’s essence - revealing new layers of connection, uncovering possibilities for collaboration, and aligning every creative decision with authenticity and intention.
It often unfolds through Creative Documents - Brand Books, Conceptual Briefs, and Curated Visual Guides - each designed to help brands align their essence with the values and experiences they wish to offer.
We support fashion and lifestyle brands and hospitality businesses in shaping their extended worlds.
Every project is a dialogue between aesthetics and meaning, guided by clarity, presence, and conscious creativity.
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At curated by ATELIER, creative direction begins with observation and reflection - research and design translated into narrative and atmosphere, blending inspiration with creation to shape visual and conceptual harmony.
Our work is to refine, visualise, and illuminate a brand’s essence - revealing new layers of connection, uncovering possibilities for collaboration, and aligning every creative decision with authenticity and intention.
It often unfolds through Creative Documents - Brand Books, Conceptual Briefs, and Curated Visual Guides - each designed to help brands align their essence with the values and experiences they wish to offer.
We support fashion and lifestyle brands and hospitality businesses in shaping their extended worlds.
Every project is a dialogue between aesthetics and meaning, guided by clarity, presence, and conscious creativity.
Orchestrated Concepts / Research Values
Orchestrated Concepts bring together all areas of a brand from products to visuals - revealing both its current identity and its future possibilities, uncovering pathways for renewal, expansion, and collaboration.
Concept Design is rooted in detailed research - a process that ensures harmony across experiences, coherence between segments, and authenticity within the brand.
With this foundation, we outline the core essence on which a brand’s strategy, management, interior design, and visual communication can grow, with clarity and purpose.
Research and Orchestrated Design make the brand’s direction visible - translating into strategic transparency, defining its image, and considering what is needed to bring these visions to life.
Long-term Lifestyle Trends
We study long-term lifestyle trends and integrate them into the brand’s world - meaningful opportunities that a brand can genuinely embrace.
When applied thoughtfully, trends can support a brand’s strategy and design, revealing pathways for inspiring products and services that align with the brand’s identity and vision over the next 5, 10, or even 15 years.
The Soul of the Brand - Cinematic Vision
In our projects, we work like a film director and their creative team - shaping the story, atmosphere, and essence of the experience and bringing it to life with cinematic elements - characters, narratives, emotions, and visual direction.
We draw on creative and artistic tools across concept and strategic design, allowing each project to unfold with visual and emotional depth.
Orchestrated Concepts bring together all areas of a brand from products to visuals - revealing both its current identity and its future possibilities, uncovering pathways for renewal, expansion, and collaboration.
Concept Design is rooted in detailed research - a process that ensures harmony across experiences, coherence between segments, and authenticity within the brand.
With this foundation, we outline the core essence on which a brand’s strategy, management, interior design, and visual communication can grow, with clarity and purpose.
Research and Orchestrated Design make the brand’s direction visible - translating into strategic transparency, defining its image, and considering what is needed to bring these visions to life.
Long-term Lifestyle Trends
We study long-term lifestyle trends and integrate them into the brand’s world - meaningful opportunities that a brand can genuinely embrace.
When applied thoughtfully, trends can support a brand’s strategy and design, revealing pathways for inspiring products and services that align with the brand’s identity and vision over the next 5, 10, or even 15 years.
The Soul of the Brand - Cinematic Vision
In our projects, we work like a film director and their creative team - shaping the story, atmosphere, and essence of the experience and bringing it to life with cinematic elements - characters, narratives, emotions, and visual direction.
We draw on creative and artistic tools across concept and strategic design, allowing each project to unfold with visual and emotional depth.
Source Books / Creative Briefs
Creative Direction is both intellectual and creative - the essence of transforming thought into a visual world through reflection, research, and design. Our source books and creative briefs are frameworks that hold the essence of a brand’s identity, vision, and values, shaping how it communicates, creates, and evolves over time.
Each is developed individually, ensuring that every expression remains authentic, harmonious, and deeply connected to its founders and purpose.
Image Direction - Brand Source Books - The UnSeen Memos
The UnSeen Memos are the quiet foundation of a brand from which every direction begins A detailed research process defines its individual story, values, personality, lifestyle, inspirations, and style marks shaped by long-term trends.
These living documents serve as evolving guides - always relevant, always expandable - expressing the brand’s authentic DNA and ensuring coherence across design, communication, and experience.
Each future creative brief draws from this core, maintaining authenticity and harmony as the brand grows.
Includes:
Brand Identity Book, Brand Image Book, Curated Trend Studies, Brand Essence for Visual Expression
Creative Direction is both intellectual and creative - the essence of transforming thought into a visual world through reflection, research, and design. Our source books and creative briefs are frameworks that hold the essence of a brand’s identity, vision, and values, shaping how it communicates, creates, and evolves over time.
Each is developed individually, ensuring that every expression remains authentic, harmonious, and deeply connected to its founders and purpose.
Image Direction - Brand Source Books - The UnSeen Memos
The UnSeen Memos are the quiet foundation of a brand from which every direction begins A detailed research process defines its individual story, values, personality, lifestyle, inspirations, and style marks shaped by long-term trends.
These living documents serve as evolving guides - always relevant, always expandable - expressing the brand’s authentic DNA and ensuring coherence across design, communication, and experience.
Each future creative brief draws from this core, maintaining authenticity and harmony as the brand grows.
Includes:
Brand Identity Book, Brand Image Book, Curated Trend Studies, Brand Essence for Visual Expression
Creative Briefs and Concepts for Connections - The Shared Journey
These documents embrace the dimension of experiences and connections - the touchpoints where a brand directly engages with people, partners, and communities. It encompasses everything that fosters authentic interaction: guest experience, collaborations, events, co-created developments, and curated product selections that express the brand’s world and relationships.
Includes:
Creative Brief for Brand Experience, Personalized Connections, Collaborations and Events
Creative Briefs for Curated Collections of Products - fashion, accessories, home décor, and beauty
Creative Briefs for Guest Experience - consulting on menu, table settings, signature foods, and presentation
Creative Briefs and Concepts for Visuals - The Seen Memos
These documents focus on the visual and spatial expression of the brand - the elements that make its world visible and tangible.
It includes the design and atmosphere of interiors, styling, and spatial direction, as well as visual communication - all curated to reflect the brand’s intention with harmony.
Includes:
Creative Briefs for Atmosphere Renewal - interior look and feel, lifestyle space concept and design direction, interior styling, and decoration
Creative Briefs for Core and Seasonal Visual Communication Strategy - website, social media, visual identity, packaging and photography guidelines
Creative Briefs for Books and Exhibitions
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These documents embrace the dimension of experiences and connections - the touchpoints where a brand directly engages with people, partners, and communities. It encompasses everything that fosters authentic interaction: guest experience, collaborations, events, co-created developments, and curated product selections that express the brand’s world and relationships.
Includes:
Creative Brief for Brand Experience, Personalized Connections, Collaborations and Events
Creative Briefs for Curated Collections of Products - fashion, accessories, home décor, and beauty
Creative Briefs for Guest Experience - consulting on menu, table settings, signature foods, and presentation
Creative Briefs and Concepts for Visuals - The Seen Memos
These documents focus on the visual and spatial expression of the brand - the elements that make its world visible and tangible.
It includes the design and atmosphere of interiors, styling, and spatial direction, as well as visual communication - all curated to reflect the brand’s intention with harmony.
Includes:
Creative Briefs for Atmosphere Renewal - interior look and feel, lifestyle space concept and design direction, interior styling, and decoration
Creative Briefs for Core and Seasonal Visual Communication Strategy - website, social media, visual identity, packaging and photography guidelines
Creative Briefs for Books and Exhibitions
House of Inspirations
Lectures and Workshops in Creative Direction
Lectures and workshops are available for small groups, individuals or corporate groups
Creative Direction in Hospitality
Lecture and Workshop on Brand Strategies, Design, and Communication
How brands grow and flourish in the most authentic way
Holistic brand image, How it looks - How it feels
Future Hospitality
Lifestyle Trend Presentations for Lifestyle and Hospitality Businesses
Forward-thinking Strategies in Design and Communication
Creative Management, Creative Communities
Fashion meets Hospitality - Event Concept
Creative Management for Fashion and Hospitality Brands
Collaborations - Shared values and Inspirations
Fashion meets Hospitality with a pinch of Cinema
Concept Stores / Boutique Hotels
Fashion Strategies and Cinematic Vision in Lifestyle and Hospitality communication
How to become an authentic inspiration for Guests
Fashion meets Hospitality - Conceptual Events
Creative Management for Fashion and Hospitality Brands
Collaborations - Shared values and Inspirátions
Image Creative Direction, Brand Book (On request)
Personalized Lecture and Workshop for Brand and Marketing Management
Brand Image Strategies, Creative Management, Core / Seasonal Communication
Lectures and Workshops in Creative Direction
Lectures and workshops are available for small groups, individuals or corporate groups
Creative Direction in Hospitality
Lecture and Workshop on Brand Strategies, Design, and Communication
How brands grow and flourish in the most authentic way
Holistic brand image, How it looks - How it feels
Future Hospitality
Lifestyle Trend Presentations for Lifestyle and Hospitality Businesses
Forward-thinking Strategies in Design and Communication
Creative Management, Creative Communities
Fashion meets Hospitality - Event Concept
Creative Management for Fashion and Hospitality Brands
Collaborations - Shared values and Inspirations
Fashion meets Hospitality with a pinch of Cinema
Concept Stores / Boutique Hotels
Fashion Strategies and Cinematic Vision in Lifestyle and Hospitality communication
How to become an authentic inspiration for Guests
Fashion meets Hospitality - Conceptual Events
Creative Management for Fashion and Hospitality Brands
Collaborations - Shared values and Inspirátions
Image Creative Direction, Brand Book (On request)
Personalized Lecture and Workshop for Brand and Marketing Management
Brand Image Strategies, Creative Management, Core / Seasonal Communication
.Contact.
For inquiries please contact
angiepalmai@me.com
︎︎︎curated by ATELIER
︎︎︎The Journey Matters
︎︎︎Linkedin Angie Palmai
For inquiries please contact
angiepalmai@me.com
︎︎︎curated by ATELIER
︎︎︎The Journey Matters
︎︎︎Linkedin Angie Palmai
curated by ATELIER, 2024