The Journey Matters
Image Consulting and Creative Services for Lifestyle and Hospitality businesses


Services
Brand Consultancy on Image Creative Direction
Harmonization of all aspects of authentic visual appearance - Strategy, Design, and Communication

Creative Management - Seasonal Renewal
Seasonal concepts for communication, - collaborations, products, services, and events

Art Direction, Photography, Styling
Directing, editing and capturing the brand essence



@the_journey_matters 

curated by ATELIER - The Journey Matters Programs for soulful hospitality brands

The studio offers various creative services for hospitality companies to create a consistent, authentic visuals, style and experience: by harmonising the brand's overall image, visualising its values and stories, highlighting its uniqueness in a meaningful and artistic way, and providing an expanding vision to discover new communication, collaboration-, and event connections. 

The Journey Matters Programs
Hospitality Consultancy
.Brand Authenticity
.Visual and Strategical Harmony
.Seasonal Renewal
.Collaborations and Community
.Shop the Hotel  
.Visual Communication

Authentic Visuals and Storytelling
.Visual Essence of the Brand
.Editorial and Ad Campaign Production
.Visual Journey - Photography by Segments and Services

Creative Projects in Collaboration with Hotels and Lifestyle Brands
Editorial Stories based on seasonal concepts and events

Creative Retreats Collaboration with Hotels
Holiday Storytelling - Creative Retreat

Artist / Mentor Residency
Artist Residency - Projects based on photography, styling, and set design
Mentor Residency - Creative discussions, workshops, mentorship  for artists





Manifesto
In many years of researching, educating, and directing image and visual communications for various brands, I have made wonderful discoveries in fashion, lifestyle, and hospitality: brands can not only inspire through authenticity and honest products, services, design, collaborations, events, and communications, but also bring together a colorful and lively community and create lasting cultural values.

Through The Journey Matters Services, I aim to share my experience and knowledge to help brands flourish in their authenticity and create iconic, soulful places that not only exist but truly inspire, where it is good to be together to celebrate life and each other.

Angie Palmai


The Journey Matters Programs
Hospitality Consultancy
Duration: 2-7 days
Daily consultancy 2x2, 2x3  hours
( + Authentic Visuals and Storytelling 2-7 days )

.Brand Authenticity
- Brand’s Stories, Cultural Values, and Surroundings
- Philosophy, Mission, Vision and Atmosphere
- Brand Concept, Hotel Charm, and Unique Experiences
- Brand Character, Style and Lifestyle, Movie-like visions

.Visual and Strategical Harmony
- Brand Segments and Services
- Space Concept and Design Direction
- Interior Styling and Decoration - Dinning, Rooms, Lobby
- Curated Senses - Flowers, Fragrance, Music

.Seasonal Renewal
- Cultural Connections
- Core and Seasonal Inspirations
- Seasonal Concept and Communication
- Programs and Collaborations

.Collaborations and Community
- Collaborations with Artist and Designers
- Artist Residency, Guest Artists
- Events, Exhibitions
- Local and International Connections
(Producers, Farmers, Florists, Bakeries, Ceramics, Fashion-, Accessories Brands, etc.)

.Shop the Hotel
- Curated Selections of Products - Books, Gifts, and Fashion
( with Collaborations / Community )

.Visual Communication
- Communication Strategy - Social Media, Events
- Concepts for Photography and Styling
- Layout Design Direction






Authentic Visuals and Storytelling
Documentary Storytelling and Concept Photography
Production Art direction, Styling, Photography, Editing
Duration: 2-7 days

.Visual Essence of the Brand - How we feel
- Visual Narrative of Brand Charm and Emotional Connections
- Visual Essays of the Hotel - Holiday Mood and Hotel Experiences

.Visual Journey - Photography by Segments and Services
- Gastronomy, Portrait, Activities, Interior, Fashion

.Editorials and Ad Campaign Production
Holiday /  Fashion / Lifestyle Stories
- Seasonal Communication Concept based on location stories, cultural events,
international trends, and design collaborations
- Photo Production on Hotel locations, Styling with Seasonal Selections of
Curated Boutique Collection
- Photo Production collaboration with Fashion Brands and Artists 







Creative Projects in Collaboration with Hotels and Lifestyle Brands
Editorial Stories based on seasonal concepts and events

This collaboration programme invites hotels and lifestyle brands to work together to explore new visions, design innovative concepts and capture inspiring visuals that emphasise their unique brand identity.
The collaboration aims to enhance storytelling and guest experiences, by focusing on well-being, artistic collaborations, local and international connections, food presentation, social media and events.
It can also be combined with with the residency programme and projects.

Duration: 1-2 weeks









Creative Retreat  for Guests
Collaboration with Hotels
Holiday Storytelling - Creative Retreat

Travelogue - Holiday Documentary, Visual Essays
The Editor Eye - Storytelling Workshop, Editing Stories
Holiday Shooting - Photography and Styling Workshops for Summer Projects
Case Studies - Portfolio and Social Media Consulting

Duration: 1 week
.Holiday Photography and Storytelling Workshops ︎︎︎





Artist / Mentor Residency
Artistic Reflection on the Brand, Culture, and Environment
Duration: 1-4 weeks

Artist  Residency
Projects based on photography, styling, and set design
- “As Seen by” Project - Visual Diary in Cinematic Vision (3-7 days)
- Visual Essays of the Hotel and Cultural Connections (1-2 weeks)
- Artistic Projects based on specific concepts (2-4 weeks)
Prints
- Printed Images for space decoration, postcards or book project

Side Events
- Artist Talk, Lectures, Workshops, Exhibition

Mentor Residency
Creative discussions, workshops, and support for artists
A period of mentorship tailored to specific themes and projects.
Artist Consultancy
- Guidance and support for artistic projects








curated by ATELIER, 2024