curated by ATELIER

.Creative Direction. .Creative Education. .Creative Services.



The Journey Matters
Image Consulting and Creative Services for Lifestyle and Hospitality businesses



The Journey Matters ProgramsHospitality Consultancy
.Brand Authenticity
.Visual and Strategical Harmony
.Seasonal Renewal
.Collaborations and Community
.Shop the Hotel  
.Visual Communication

Authentic Visuals
.Visual Essence of the Brand
.Editorial and Ad Campaign Production
.Visual Journey - Photography by Segments and Services
.Holiday Photography and Storytelling Workshops

Creative Collaboration
Value Exchange with Hotels

Artist Residency Program
Artistic Reflection on the Brand, Culture, and Environment 

curated by ATELIER - The Journey Matters Programs 

The studio offers various creative services for hospitality companies to create a consistent, authentic style and experience - harmonising the brand's overall image, visualising its values and stories, highlighting its uniqueness in a meaningful and artistic way, and providing an expanding vision to discover new communication, collaboration-, and event connections. 


Services 
Brand Consultancy in Image Direction
Harmonization of all aspects of authentic visual appearance - Strategy, Design, and Communication
Creative Management - Seasonal Renewal
Seasonal concepts for collaborations, products, services, events, and communication
Art Direction, Photography, Styling
Directing, editing and capturing moods and  stories 


Summer Lectures and Workshops
Holiday Photography and Storytelling Workshops
Travelogue - Holiday Documentary, Visual Essays
The Editor Eye - Storytelling Workshop, Editing Stories
Holiday Shooting - Photography and Styling Workshops for Summer Projects
Case Studies - Portfolio and Social Media Consulting 

More Lectures and workshops Creative Direction ︎︎︎
More Lectures and workshops Visual Communication ︎︎︎



@the_journey_matters  





Manifesto
In many years of researching, educating, and directing image and visual communications for various brands, I have made wonderful discoveries in fashion, lifestyle, and hospitality: brands can not only inspire through authenticity and honest products, services, design, collaborations, events, and communications, but also bring together a colorful and lively community and create lasting cultural values.

Through The Journey Matters Services, I would like to share my experience and knowledge to help brands flourish in their authenticity with local and international connections. To create thriving and iconic places with  soul, places that not only exist but truly inspire, where it is good to be together, where everything is in harmony and connected, and inspiring us to celebrate life and each other.

Angie Palmai







Hospitality Consultancy
Duration: 1-5 days
Daily consultancy 2x3 hours

Brand Authenticity
.Cinematic Strategies
- Brand’s Stories, Cultural Values, and Surroundings
- Philosophy, Mission, Vision and Atmosphere
- Brand Concept, Hotel Charm, and Unique Experiences
- Brand Character, Style and Lifestyle, Movie-like visions

.Visual and Strategical Harmony
- Brand Segments and Services
- Space Concept and Design Direction
- Interior Styling and Decoration - Dinning, Rooms, Lobby
- Curated Senses - Flowers, Fragrance, Music

.Seasonal Renewal
- Cultural Connections
- Core and Seasonal Inspirations
- Seasonal Concept and Communication
- Programs and Collaborations

.Collaborations and Community
- Collaborations with Artist and Designers
- Artist Residency, Guest Artists
- Events, Exhibitions
- Local and International Connections
(Producers, Farmers, Florists, Bakeries, Ceramics, Fashion-, Accessories Brands, etc.)

.Shop the Hotel
- Curated Selections of Products - Books, Gifts, and Fashion
( with Collaborations / Community )

.Visual Communication
- Communication Strategy - Social Media, Events
- Concepts for Photography and Styling
- Layout Design Direction








Authentic Visuals and Storytelling
Documentary Storytelling and Concept Photography
Production Art direction, Styling, Photography, Editing
Duration: 1-5 days

.Visual Essence of the Brand - How we feel
- Visual Narrative of Brand Charm and Emotional Connections
- Visual Essays of the Hotel - Holiday Mood and Hotel Experiences

.Visual Journey - Photography by Segments and Services
- Gastronomy, Portrait, Activities, Interior, Fashion

.Editorials and Ad Campaign Production
Holiday /  Fashion / Lifestyle Stories
- Seasonal Communication Concept based on location stories, cultural events,
international trends, and design collaborations
- Photo Production on Hotel locations, Styling with Seasonal Selections of
Curated Boutique Collection
- Photo Production collaboration with Fashion Brands and Artists

.Holiday Photography and Storytelling Workshops ︎︎︎
Travelogue - Holiday Documentary, Visual Essays
The Editor Eye - Storytelling Workshop, Editing Stories
Holiday Shooting - Photography and Styling Workshops for Summer Projects
Case Studies - Portfolio and Social Media Consulting










Creative Collaboration 
Value Exchange with Hotels: 
Spending creative time together, sharing experiences
Duration: 1-2 weeks

- Discussions about daily life of the hotel, experiences and inspirations
- Working together in various areas such as management, marketing, events, interior design, kitchen, food styling, table setting, garden and rooms...
- Working together on creative projects such as art, photography, or book projects
- Organising and hosting an event together









Artist Residency Program
Artistic Reflection on the Brand, Culture, and Environment
Duration: 2-4 weeks

- Visual Diary, Visual Essays of the Hotel for Online and Print Presentations
- Artistic and Creative Events, Exhibition, Artist Talk
- Printed Images for wall decoration, and postcard for Hotel Gallery or Rooms








curated by ATELIER, 2024