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Creative Storytelling - Visual Communication for various brands 
Lecture and Workshop


Art Direction for Ad Campaigns, Editorials, and Social Media Content
for Marketing Directors, and Brand Managers
Lecture and Workshop ( private or group sessions )
Duration: 2 days 2x3 hours/day 10:00-17:00

2024 Lectures and Workshops
Group Sessions - Max. 8 Persons

Upcoming Dates:
5-6 October and  12-13 October
Saturday and Sunday

Program:
10:00-11.00 Welcome Cafe, Introduction
11:00-13:00 Lecture
13:00-14:00 Light Lunch
14:00-17:00 Workshop

Fees: 280.000 Ft ( 2 days )

Contact:
angiepalmai@me.com

Day 1

Creative Storytelling
Brand Manifesto and Seasonal Design Connections
- Brand Overview
- Visual Language, Value visualisation
- Trend and  Brand Studies, Brand Inspirations
- Seasonal Collection Overview
Design and Styling analysis by Segments and Products
- Seasonal Inspiration and Concept
- Creative Management
Artistic Connections, Collaborations and Events

Research, Moodboards

Communication Strategy
- Needs and Goals for Seasonal Communication
- Seasonal Communication Concept
- Social Media Strategy
- Visual Concepts for Photography and  Moodboards

Presentation: Concept Overview, Layout plan

Day 2

Visual Communication - Art Direction in Photography
- Core / Seasonal Visual Communication 
- Research, Moodbards
- Photography Plan, Pre-Editing
- Creative Briefs for Photography, Model, Styling, Set Design, Location, Makeup, Hair
- Location Scouting, Model Casting
- Timing, Fees, Budget
- Photography Art Direction on Location

Presentation of the Creative Brief

Editing Work
- Image Selections, Post Productions
- Editing for Social Media
- Layout Design, Text

Presentation: Brand Core / Seasonal Visual Communication






Selected Work 

Latest Project
︎︎︎ .The Journey Matters Projects.