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Creative Storytelling - Visual Communication for various brands 
Harmony and Strategy in Visual Communication
Lecture and Workshop





Art Direction for Ad Campaigns, Editorials, and Social Media Content
for Marketing Directors, and Brand Managers
Lecture and Workshop ( private or group sessions )
Duration: 2 days 2x3 hours/day 10:00-17:00

2024 Lectures and Workshops
Group Sessions - Max. 8 Persons

Upcoming Dates:
Group Sessions - 2025.02.15-16
Saturday and Sunday

Program:
10:00-11.00 Welcome Cafe, Introduction
11:00-13:00 Lecture
13:00-14:00 Light Lunch
14:00-16:00 Workshop, Consulting
16:00-17:00 Presentations

Fees: 280.000 Ft ( 2 days )

Contact:
angiepalmai@me.com

Day 1

Creative Storytelling
Brand Manifesto and Seasonal Design Connections
- Brand Overview
- Visual Language, Value visualisation
- Trend and  Brand Studies, Brand Inspirations
- Seasonal Collection Overview
Design and Styling analysis by Segments and Products
- Seasonal Inspiration and Concept
- Creative Management
Artistic Connections, Collaborations and Events

Research, Moodboards

Communication Strategy
- Needs and Goals for Seasonal Communication
- Seasonal Communication Concept
- Social Media Strategy
- Visual Concepts for Photography
Moodboards

Presentation: Concept Overview, Layout plan

Day 2

Visual Communication - Art Direction in Photography
- Core / Seasonal Visual Communication 
- Research, Moodbards
- Photography Plan, Pre-Editing
- Creative Briefs for Photography, Model, Styling, Set Design, Location, Makeup, Hair
- Location Scouting, Model Casting
- Timing, Fees, Budget
- Photography Art Direction on Location

Presentation of the Creative Brief

Editing Work
- Image Selections, Post Productions
- Editing for Social Media
- Layout Design, Text

Presentation: Brand Core / Seasonal Visual Communication




Selected Work 

Latest Project
︎︎︎ .The Journey Matters Projects.