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Creative Storytelling
Lecture and Workshop
Art Direction for Ad Campaigns, Editorials, and Social Media Content
for Marketing Directors, and Brand Managers
Brand Manifesto and Seasonal Design Connections
- Brand Overview
- Design and Styling analysis of Seasonal Collection by Segments and Products
- Trend- and Brand Studies
- Seasonal Concept - Inspirations, Artistic Connections, and Collaborations
Research, Moodboards
Communication Strategy
- Needs and Goals for Seasonal Communication
- Seasonal Communication Concept
- Social Media Strategy
- Visual Concepts for Photography and Layout
Concept Overview, Moodboards
Art Direction for Photography
- Seasonal Collection in Photography Plan, Pre-Editing
- Creative Briefs for Photography, Model, Styling, Set Design, Location, Makeup, Hair
- Location Scouting, Model Casting
- Timing, Fees, Budget
- Photography Art Direction on Location
Moodbards for Photography Project
Editing Work
- Image Selections, Post Productions
- Editing for Social Media
- Layout Design, Text
Presentation
Lecture and Workshop ( private or group sessions )
Duration: 2x2 days 2x3 hours/day
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Creative Storytelling
Lecture and Workshop
Art Direction for Ad Campaigns, Editorials, and Social Media Content
for Marketing Directors, and Brand Managers
Brand Manifesto and Seasonal Design Connections
- Brand Overview
- Design and Styling analysis of Seasonal Collection by Segments and Products
- Trend- and Brand Studies
- Seasonal Concept - Inspirations, Artistic Connections, and Collaborations
Research, Moodboards
Communication Strategy
- Needs and Goals for Seasonal Communication
- Seasonal Communication Concept
- Social Media Strategy
- Visual Concepts for Photography and Layout
Concept Overview, Moodboards
Art Direction for Photography
- Seasonal Collection in Photography Plan, Pre-Editing
- Creative Briefs for Photography, Model, Styling, Set Design, Location, Makeup, Hair
- Location Scouting, Model Casting
- Timing, Fees, Budget
- Photography Art Direction on Location
Moodbards for Photography Project
Editing Work
- Image Selections, Post Productions
- Editing for Social Media
- Layout Design, Text
Presentation
Lecture and Workshop ( private or group sessions )
Duration: 2x2 days 2x3 hours/day
