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Creative Storytelling - Visual Communication for various brands 

Harmony and Strategy in Visual Communication
Lecture and Workshop



Art Direction for Ad Campaigns, Editorials, and Social Media Content
for Marketing Directors, Brand Managers and Visual Storytellers
Lecture and Workshop ( private or group sessions )
Duration: 2 days 2x3 hours/day 10:00-17:00


2024 Lectures and Workshops
Group Sessions - Min. 4 Persons - Max. 8 Persons

Upcoming Dates:
Group Sessions
Saturday and Sunday

Program:
10:00-10.30 Doors Open
11:30 - 11:00 Welcome Cafe, Introduction
11:00-13:00 Lecture
13:00-14:00 Light Lunch
14:00-16:00 Workshop, Consulting
16:00-17:00 Presentations, Closign Words

Fees:
Group Session: 280.000 Ft ( 2 days 2x3 hours/day 10:00-17:00 )
Private Session: 360.000 Ft ( 2 days 2x2 hours/day 10:00-15:00 )

Contact:
angiepalmai@me.com
Creative Storytelling

Day 1



Brand Manifesto, Values and Aesthetic
- Brand Overview, Overall Vision
- Visual Language, Value visualisation
- Brand Strategies, Segment, Produts, Services and Space
- Mood Marketing

Brand Image and Authenticity
- Brand Personality, Lifestyle
- Visual and Strategical Harmony
- Look and Feel, Atmosphere and Curated Senses
- Collaborations and Community
- Storytelling

Brand  Connections
- Trend and  Brand Studies, Brand Inspirations
- Core and  Seasonal Inspiration

Research, Moodboards

Communication Strategy
- Needs and Goals for Communication
- Communication Concept

- Social Media Strategy
- Visual Concepts for Photography

Moodboards

Presentation: Brand Image Overview, Communication Concept



Day 2



Visual Communication - Art Direction in Photography

Core / Seasonal Visual Communication Brief
- Ad campaign, Editorial, Social Media
- Creative Briefs for Photography and Styling

Photography Plan
( Model, Styling, Set Design, Location, Makeup, Hair )
- Location Scouting, Model Casting
- Timing, Fees, Budget
- Photography Art Direction on Location

Pre-Editing
- Layout Design Direction
- Editing for Social Media

Presentations

Editing Work
- Image Selections, Post Productions
- Layout Design, Text

Presentation: Visual Communication Overview, Layout plan










Selected Work 

Latest Project
︎︎︎ .The Journey Matters Projects.



Artist Kata Toth

CINQUE AMICI





Black Lake Montenegro








Róna

Mary PopKids - REVOLUTION