︎︎︎

Creative Storytelling - Visual Communication for various brands 
Harmony and Strategy in Visual Communication
Lecture and Workshop


Art Direction for Ad Campaigns, Editorials, and Social Media Content
for Marketing Directors, Brand Managers and Visual Storytellers
Lecture and Workshop ( private or group sessions )
Duration: 3 days 2x3 hours/day 10:00-17:00

2026 Lectures and Workshops
Group Sessions - Min. 4 Persons - Max. 8 Persons

Upcoming Dates:
Group Sessions


Program:
10:00-10.30 Doors Open
11:30 - 11:00 Welcome Cafe, Introduction
11:00-13:00 Lecture
13:00-14:00 Light Lunch
14:00-16:00 Workshop, Consulting
16:00-17:00 Presentations, Closing Words

Fees:
Group Session:  3 days 2x3 hours/day 10:00-17:00
Private Session:  3 days 2x2 hours/day 10:00-15:00 

Application:
angiepalmai@me.com


Creative Storytelling
Day 1
Brand Manifesto, Values and Aesthetic
- Brand Overview, Overall Vision
- Visual Language, Value visualisation
- Brand Strategies, Segment
- Products, Services and Space
- Mood Marketing

Brand Image and Authenticity
- Brand Personality, Lifestyle
- Visual and Strategical Harmony
- Look and Feel, Atmosphere and Curated Senses
- Collaborations and Community
- Storytelling

Brand  Connections
- Trend and  Brand Studies, Brand Inspirations
- Core and  Seasonal Inspiration

Research, Moodboards

Presentation: Brand Image Overview



Creative Storytelling
Day 2

Visual Communication Overview
- Needs and Goals for Communication

Brand Communication Strategies
Core / Seasonal Visual Communication
- Ad campaign, Editorials, Contents
- Social Media Strategy
- Collaborations
- Brand Inspirations and Connections as communiation

Communication Concept
- Online
- Offline
Moodboards
Presentation: Visual Communication Overview

Creative Storytelling
Day 3

Art Direction for Photography
- Visual Concepts for Photography
- Creative Briefs for Photography and Styling
- Creative needs ( talents, locations and props )
- Number of Images / Products  / Segments
- Overview of Design and Layouts

Photography Production
( Model, Styling, Set Design, Location, Makeup, Hair )
- Location Scouting, Model Casting
- Timing, Fees, Budget
- Photography Art Direction on Location

Photography Plan and Pre-Editing
- Layout Design Direction
- Layout Plan for Social Media
- Image selection and editing work

Presentation: Art Direction for Photography